Introducing Japan

japan

Japan is a world apart – a cultural Galápagos where a unique civilisation blossomed, and thrives today in delicious contrasts of traditional and modern. The Japanese spirit is strong, warm and incredibly welcoming.

One cannot talk about or consider visiting Japan without the devastating earthquake and tsunami that struck northeast Japan coming up. Yet, rather than focus on the immediate horrors and lingering fears of the tragedy, one should focus on the beauty and accessibility of Japan today. One should note how the Japanese people, resilient and steadfast, behaved after the waters receded: they gathered calmly in evacuation shelters, set off bravely on rescue missions, began the task of rebuilding.

Every image from those first weeks reflects some of the culture’s highest virtues: the ability to gambaru (do their best) and to gaman (bear suffering without complaint). They also capture the famous Japanese thoroughness and civility. This spirit will allow the Japanese people to rebuild northern Japan faster than anyone expects. And it is this very same spirit that makes travelling in Japan such a joy.

Japan is wide open for travel. If you have been considering your first visit to Japan or returning to re-experience the unique magic of the country, the perfect time to go – and to celebrate Japan and its people – is now.

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